October 19, 2010 While traveling to LA last week, I had an experience with Thrifty Rent a Car that was an opportunity missed, an opportunity for them to demonstrate that customers are important. So what happened? Nothing exceptional, really, just a routine transaction that, if handled differently could have, at no cost to Thrifty, begun the shift from [...]
Read the full article → July 13, 2010 Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]
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