Customers

Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

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5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

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5 Ways Small Business Can Use Customer Marketing to Grow

September 8, 2009

Small businesses don’t have big budgets. Small business needs to look for low-cost opportunities to compete and grow. Given this fact of life, customer marketing is often your best and most efficient path to growth. “But I’ve always focused my marketing on customer acquisition.” This is probably true and it’s probably true for your competition [...]

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