Customers

Customer Data – The Gold in Your Backyard

July 27, 2009

You have a gold in your backyard worth millions or even hundreds of millions of dollars. The gold is the customer data held by your enterprise and it is quite possibly the most important asset your company owns. So why aren’t you mining the gold in your backyard? It’s a challenge for most companies, and [...]

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To Find Innovation be a Conductor

June 25, 2009

Business innovation is a right-brain activity. Scary stuff for all you left brain folks but I’m afraid it’s true. But don’t worry. We all have right-brain capabilities. Daniel Pink writes about this in A Whole New Mind. All you need to do is isolate the left brain to take it out of the mix and [...]

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A Declaration of Customer Independence

May 22, 2009

This needs some polishing, but does it every get at the heart of what’s happening and needs to happen in marketing strategy. We hold these truths to be self-evident: that all customers are born free, that they are endowed by the market with innate abilities to relate, to converse and and to transact — on [...]

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