May 18, 2009
Making decisions about your marketing strategy is hard. Most of the time you are guessing or, said more charitably, using your instincts. Well there is an alternative. You could be testing to see what the best course is. But testing is hard, you need to know math and stuff. Well, not really. Here are 7 [...]
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March 23, 2009
Customer attrition is a problem for many companies. Why, you ask? Could it be that their sales and marketing strategies are out of alignment? For example, I saw this Tweet this morning, which got me thinking about the relationship between Sales and Marketing. Marketing and Sales are often tasked to bring in customers no matter [...]
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