August 13, 2010 Email marketing has gone out of fashion. For many marketers it was never a serious contender for budget and now, with the new shiny thing, Social Media, omnipresent, it doesn’t even cross their minds. This is a shame.
Read the full article → May 18, 2009 Making decisions about your marketing strategy is hard. Most of the time you are guessing or, said more charitably, using your instincts. Well there is an alternative. You could be testing to see what the best course is. But testing is hard, you need to know math and stuff. Well, not really. Here are 7 [...]
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