Effective Advertising

Small Business Marketing Strategy – the Short Version

January 14, 2010

Marketing strategy is a topic I write and read about frequently. One of my favorite blogs to read is IttyBiz. Her focus is micro businesses but her posts are almost always applicable to business in general. Here’s a post, Whats Your Home Business, that is typical of this. While ostensibly about a micro business’s marketing [...]

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Effective Advertising

January 12, 2010

Effective advertising creates value for both the advertiser and the consumer. For the advertiser, an expensive, high-production-value ad that doesn’t work is not creating value. For consumers, a highly entertaining ad that doesn’t provide meaningful information about the product or service doesn’t create value either. Both might well be a lot of fun but neither [...]

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Engagement – The Key to Effective Marketing Communication

September 28, 2009

Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand. – Chinese Proverb Your marketing communication is much more likely to be effective if your target consumer finds the advertising relevant and engaging. For example, this pair of transit posters (The picture was taken with my iPhone in a BART Station last year [...]

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