Effective Advertising

Relationship Marketing Power Questions: What’s the basis of this Relationship?

April 20, 2009

On Friday we published  ‘Rethinking Relationship Marketing’ A Series of Relationship Marketing Power Questions by Deb Repacz, Principal Partner at Reilly and Repacz. The first power question was, “What’s the basis of this relationship?”  In her article Deb stressed the importance of understanding heavy users and how this understanding should frame your communication strategy. Today’s [...]

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‘Rethinking Relationship Marketing’ A Series of Relationship Marketing Power Questions

April 17, 2009

This post was written by Deb Rapacz*, a friend and colleague from my days in Chicago. She may be the only person I know who is more passionate about the importance of Heavy Category Users and Best Customers than I am. Each Friday, for the next few weeks, I will publish her series of Relationship [...]

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Customers are Important – Is Your MarCom Strategy in Sync with Your Customer’s Interest

April 9, 2009

For marketers customers are important but their business is their focus. This is good but it’s also dangerous. When you are 100% focused on a particular product or activity, from the point of view of your business, it’s difficult to not project this interest onto customers.  But, in reality, they aren’t nearly as interested as [...]

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