May 27, 2010 An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting, that keep missing this fundamental point — [...]
Read the full article → May 6, 2010 Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy. But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the same request consistently, “We’re doing fine but growth has stalled. [...]
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