Effective Advertising

How to Take Advantage of Relationship Moments

April 27, 2009

Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]

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Relationship Marketing Power Questions – Are you wasting Relationship Moments?

April 24, 2009

Last Friday we started a series of Relationship Marketing posts, Rethinking Relationship Marketing, by my friend and colleague Deb Repacz*. In the series Deb asks several relationship marketing power questions. The first question was, “What’s the basis of this relationship?” One Monday I responded with some practical ideas, some Hip Shots, on how to apply [...]

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Social Media – How to Use it for Business Success

April 22, 2009

I had planned to write a post about Social Media but then I saw Jason Baer’s presentation on Slideshare: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands. I recommend you take a look. My one disagreement with Jason’s point of view is that it is Mass Media. It is no [...]

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