Growth

Innovation – The Hardest Part is Starting

November 16, 2009

In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]

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Looking for Revenue Growth? Consider Your Business Model

June 8, 2009

Do you consider your business model when looking for revenue growth? There’s a big opportunity if you do. From both observation, and direct contact, the marketing activity of 8 of 10 businesses is out of sync with their business model. This means, if you get it right, you can create a competitive advantage that will [...]

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The Overnight Sensation, Two Years in the Making

May 21, 2009

Every single business, regardless of what category it competes in, needs business innovation to stay competitive. This means you need to take risks, you need to experiment. Thomas Edison tried over 6,000 combination before he discovered “a filament of carbon of high resistance,” which made the light bulb possible. But, if you are experimenting with [...]

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