Heavy Users

Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing. Big business or small, your customers are your present and your future. How can you use customer marketing to keep them coming back and buying more?

Read the full article →

Innovation – The Hardest Part is Starting

November 16, 2009

In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]

Read the full article →

Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

Read the full article →

← Previous Entries

Next Entries →