Heavy Users

5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

How Small Businesses Can Use Social Media to Build Customer Loyalty

August 28, 2009

Customer loyalty is a key aspect of sustained, profitable growth. Spending valuable resources to acquire new customers just to replace customer attrition is an expensive, zero-sum game. Social media is the new shiny thing, lots of talk (noise) about it in the trade press, and some companies, like Best Buy, Ford, Southwest Airlines and Dell, [...]

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What Party Monsters Teach Us About Customer Marketing

August 13, 2009

I’ve noticed something I find both disturbing and frustrating that will help you craft an effective customer marketing strategy. People seem surprised when they learn the majority of activity comes from the minority of participants. This, even though we are surrounded by examples: Go to a party and watch the crowd. Most of the activity [...]

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