Posts tagged as:

Management

Client Relationship Principles – 5 Steps for Success with your Customers

February 16, 2010

Over the years, I have found the following client relationship principles helpful: 1) Love your client. Be their partner. Care about what they care about. Be empathetic to their situation and challenges. Forgive their peculiarities. Learn their business.

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Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers. “Great,” I said. [...]

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Should B to B Marketing Support Sales?

October 22, 2009

Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]

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