What Poker Can Teach Us About Being Successful in Business

April 25, 2011

Being in business isn’t hard. Sell something your customers need. Bring in more money than you send out. Having a successful business is a lot harder. Being successful means you have to do everything that much better than your competition. You need a positioning that’s, unique, competitive and motivating. This is hard. To be successful [...]

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Is Your Marketing Plan Designed for Business Growth

January 7, 2010

An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers. “Great,” I said. [...]

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