April 25, 2011 Being in business isn’t hard. Sell something your customers need. Bring in more money than you send out. Having a successful business is a lot harder. Being successful means you have to do everything that much better than your competition. You need a positioning that’s, unique, competitive and motivating. This is hard. To be successful [...]
Read the full article → January 7, 2010 An effective marketing plan is focused on factors that will have a meaningful impact on business growth. I had a client once who was kind enough to share his detailed marketing plan with me. The plan showed that they intended to spends several hundred million dollars on advertising to acquire new customers. “Great,” I said. [...]
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