Marketing Strategy

An Effective Positioning ≠ Outside of the Box Thinking

November 1, 2010

I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin. Artists don’t think outside the box, because outside the box there’s a vacuum. Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imagining the box you are in, the market where [...]

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Marketing P’s at the Great British Beer Festival

September 10, 2010

This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council. The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and there’s an amount of festivity. The [...]

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It’s the Heavy User, Stupid

July 13, 2010

Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]

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