Posts tagged as:

Marketing Strategy

Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability. Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy. Customers Are Important View more presentations from James Hipkin.

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Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Email Marketing – An Effective Strategy is a Teeter Totter

January 28, 2010

Email marketing is often overlooked by businesses looking for effective marketing tactics, especially with all the noise in the business press about Social Media. It shouldn’t be. Email marketing can be an important sales channel and has the added benefit, when done well, of being a branding tool. That’s right, email marketing can be a [...]

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