Marketing Strategy

Hub and Spoke: A Customer Marketing Strategy for the Rest of Us

February 22, 2010

I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]

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Email Marketing – An Effective Strategy is a Teeter Totter

January 28, 2010

Email marketing is often overlooked by businesses looking for effective marketing tactics, especially with all the noise in the business press about Social Media. It shouldn’t be. Email marketing can be an important sales channel and has the added benefit, when done well, of being a branding tool. That’s right, email marketing can be a [...]

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Are You Interested in Effective Marketing? Advertising Strategy Matters

January 21, 2010

Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers. Effective Marketing Let break it down. Effective [...]

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