January 21, 2010
Effective ads are key for effective marketing. But, many marketers, even the most “sophisticated,” often don’t understand or take advantage of the perspective from which consumers view their efforts. Their marketing isn’t effective because their advertising strategy isn’t in sync with the needs and interests of their customers. Effective Marketing Let break it down. Effective [...]
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January 12, 2010
Effective advertising creates value for both the advertiser and the consumer. For the advertiser, an expensive, high-production-value ad that doesn’t work is not creating value. For consumers, a highly entertaining ad that doesn’t provide meaningful information about the product or service doesn’t create value either. Both might well be a lot of fun but neither [...]
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