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Marketing

Open Source Consulting

August 19, 2009

My friend Mark van Clieaf is an org design consultant. He works with Boards to help them build organizations that maximize value creation. He is a very smart fellow but he doesn’t always know the answer. He likes to hear other points of view. This lead him to a collaboration technique I call Open Source [...]

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Selling Ideas – 5 Ways to Make it Easy to Buy

May 26, 2009

Are you in the business of selling ideas? A boss once told me two things. When you are selling ideas: “Make it easy to buy.” and “Take yes for an answer.” Simple and sage advice. Here are five ways you can improve your success selling ideas. Five thoughts / guidelines / principles, five Hip Shots [...]

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Effective Business Communication – Presentations

January 5, 2009

Effective presentations, presentations that sell have three things in common: A clear over arching message or Thread of Steel; Slides that make one point, that answer the “So What?” question; and An understanding that the audience is buying what you are selling not the PowerPoint presentation. Use these tips to help you write your next [...]

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