Effective Business Communication – Presentations

January 5, 2009

Effective presentations, presentations that sell have three things in common: A clear over arching message or Thread of Steel; Slides that make one point, that answer the “So What?” question; and An understanding that the audience is buying what you are selling not the PowerPoint presentation. Use these tips to help you write your next [...]

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Selling Ideas – 5 Ways to Make it Easy to Buy

May 26, 2009

Are you in the business of selling ideas? A boss once told me two things. When you are selling ideas: “Make it easy to buy.” and “Take yes for an answer.” Simple and sage advice. Here are five ways you can improve your success selling ideas. Five thoughts / guidelines / principles, five Hip Shots [...]

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