November 17, 2008
“The ad agency would be a great place to work if it weren’t for clients.” Customers are important, they are your business. Without them, your business is nothing more than an ego-driven sinkhole for cash. We wrote about how to understand them from your perspective in Marketing in a Challenging Economy – Best Customers. Here [...]
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August 27, 2008
Can putting your advertising budget online support a business on its own? An interesting question. We have a client with a struggling business. Changes in their industry and the economy are putting tremendous pressure on their margin. Their brand has had trouble ascending from being a product with a name. But, all is not doom [...]
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