Online Advertising

Are You Suffering from Social Media Myopia?

February 23, 2009

I am frustrated by the fixation, especially among its advocates, on Social Media as the next great marketing channel. I have news for you, consumers aren’t nearly as interested in marketing as you are. That doesn’t mean they never get involved; their interest ebbs and flows with their need. And it’s not that Social Media [...]

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Is Your Brand Positioned for Success?

February 11, 2009

Positioning is a element of a successful marketing strategy. But, while it’s very important, explanations of positioning are often obtuse and overly complicated. So, is your brand positioned for success? Early in my career in Canada I worked on the Energizer battery brand. We spent millions of dollars promoting Energizer using the tag line, “Nothing [...]

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Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in  Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]

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