Online Marketing

3 Kinds of Websites and
How They Support Your Business

January 30, 2009

An effective websites is a very important part of a business’s marketing toolbox. It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]

Read the full article →

CPG Brands: A Successful Website Strategy Means Discerning your Audience

January 26, 2009

Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor. I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy. This is a non-trivial question because often what gets lost is not just [...]

Read the full article →

Are You Connecting with Heavy Users?

January 23, 2009

Heavy users, are the people who drive volume and revenue in the business where you compete. They are the people who visit their favorite fast food locations nearly every day. However, non, light and moderate consumers represent the majority. This drags down the mean (average) usage level. Why does this matter? With mass marketing it [...]

Read the full article →

← Previous Entries

Next Entries →