Posts tagged as:

Online Marketing

CPG Brands: A Successful Website Strategy Means Discerning your Audience

January 26, 2009

Today’s post about a successful website strategy was written by guest blogger: Reena Kapoor. I worked with Reena on the project she describes. It was successful on many levels. Recently, I advised a consumer packaged goods (CPG) brand on their website strategy. This is a non-trivial question because often what gets lost is not just [...]

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Are You Connecting with Heavy Users?

January 23, 2009

Heavy users, are the people who drive volume and revenue in the business where you compete. They are the people who visit their favorite fast food locations nearly every day. However, non, light and moderate consumers represent the majority. This drags down the mean (average) usage level. Why does this matter? With mass marketing it [...]

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Customer Relationship Marketing
The Other Long Tail

January 21, 2009

Lots of talk about the long tail. In The Long Tail and The Dip, Seth Godin says it’s an important breakthrough in marketing thought. The Ad Contrarian thinks it’s The Long Tail of Baloney. I’ve been thinking a lot about customer relationship marketing – and think it’s the other long tail. Consider how customers are [...]

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