Online Advertising

Effective Advertising

January 12, 2010

If you’re new here and want your Hip Shots delivered to you FREE then subscribe to the RSS feed (Click Here) or you can receive Hipkin’s Hip Shots by email (Click Here). Thanks for visiting!Effective advertising creates value for both the advertiser and the consumer. For the advertiser, an expensive, high-production-value ad that doesn’t work [...]

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How to Take Advantage of Relationship Moments

April 27, 2009

Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]

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Effective Online Marketing – Are You Panning for Gold?

March 3, 2009

You don’t have to look very hard here in San Francisco to see gold mining’s influence.  During the Gold Rush of 1849 hundreds of thousands of men, and some intrepid women, came to San Francisco seeking their fortune. What they found, when they reached the gold fields, was back-breaking work. A miner used a pan [...]

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