January 30, 2009 An effective websites is a very important part of a business’s marketing toolbox. It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]
Read the full article → January 23, 2009 Heavy users, are the people who drive volume and revenue in the business where you compete. They are the people who visit their favorite fast food locations nearly every day. However, non, light and moderate consumers represent the majority. This drags down the mean (average) usage level. Why does this matter? With mass marketing it [...]
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