Relationship Marketing Principles

Customer Marketing – Good Customers Expect to be Rewarded

February 5, 2010

It always comes down to customer marketing.  Big business or small, your customers are your present and your future.  How can you use customer marketing to keep them coming back and buying more?

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5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

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Relationship Marketing is Farming

August 6, 2009

I had an interesting conversation recently about relationship marketing with the CEO of a company I consult for. I am helping them with acquisition marketing but during this chat I suggested they consider a relationship marketing program to support the sales force. He asked me why I thought this was a good idea. We talked [...]

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