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Relationship Marketing Principles

So how brave are you? It’s the perfect time for innovation

May 14, 2009

A team I managed did some great work for our client, work which was recognized by the Direct Marketing Association and awarded a Silver Echo in the telecommunications sector. The team and our client went to the DMA conference to receive the award. It was exciting and gratifying. We also saw all the other award [...]

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Relationship Marketing Barriers Aren’t Helping You

May 11, 2009

For the last four Fridays Deb Repacz* has contributed a guest post on relationship marketing. The first, Rethinking Relationship Marketing, talked about the basis of the relationship. Then she posed the relationship marketing power question, Are you wasting relationship moments? where she explored the importance of relationship moments. This was followed by Is the era [...]

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How to Avoid “Warm and Fuzzy” Relationship Marketing

May 4, 2009

Each Friday, for the past three weeks, Deb Rapacz* has posed a relationship marketing power question and explored its implications. Last Friday we published Is the era of warm and fuzzy relationship marketing DEAD? Today I provide some quick tips on how the insights in Deb’s post can help your business; some some hip shots [...]

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