Relationship Marketing Principles

Relationship Marketing Barriers Aren’t Helping You

May 11, 2009

For the last four Fridays Deb Repacz* has contributed a guest post on relationship marketing. The first, Rethinking Relationship Marketing, talked about the basis of the relationship. Then she posed the relationship marketing power question, Are you wasting relationship moments? where she explored the importance of relationship moments. This was followed by Is the era [...]

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How to Avoid “Warm and Fuzzy” Relationship Marketing

May 4, 2009

Each Friday, for the past three weeks, Deb Rapacz* has posed a relationship marketing power question and explored its implications. Last Friday we published Is the era of warm and fuzzy relationship marketing DEAD? Today I provide some quick tips on how the insights in Deb’s post can help your business; some some hip shots [...]

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Relationship Marketing Power Questions: What’s the basis of this Relationship?

April 20, 2009

On Friday we published ‘Rethinking Relationship Marketing’ A Series of Relationship Marketing Power Questions by Deb Repacz, Principal Partner at Reilly and Repacz. The first power question was, “What’s the basis of this relationship?” In her article Deb stressed the importance of understanding heavy users and how this understanding should frame your communication strategy. Today’s [...]

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