Relationship Marketing Principles

5 Ways to Create a Brand with Customer Relationship Marketing

April 7, 2009

Can relationship marketing create a brand? Yes it can. In fact, with most products and services competing in a largely parity landscape, the relationship your brand has with its customers may be its only ownable, motivating and competitive characteristic. And a focus on relationship marketing builds equity, which is competitive insulation you can count on. [...]

Read the full article →

Relationship Marketing Principles: Putting Customer Experience Marketing to Work

April 2, 2009

One of the Hip Shots in Monday’s post, Customer Experience – Another Way to Differentiate Your Brand, was, “Use Customer Experience Marketing as an opportunity to deliver on the Customer Relationship Marketing Principles.” OK, so what does that mean exactly? How can I use the relationship marketing principles and customer experience marketing together? Here are [...]

Read the full article →

Customer Experience – Another Way to Differentiate Your Brand

March 30, 2009

Customer experience is a vital part or branding. “We don’t get them to try our product by convincing them to love our brand; we get them to love our brand by convincing them to try our product.” The Ad Contrarian With consumers reluctant to spend, attracting then ones who want to shop is very important. [...]

Read the full article →

← Previous Entries

Next Entries →