Relationship Marketing

5 Priorities for Customer Marketing in a Challenging Economy

October 19, 2009

I had the opportunity last week to present Customer Marketing in a Challenging Economy to the

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A Declaration of Customer Independence

May 22, 2009

This needs some polishing, but does it every get at the heart of what’s happening and needs to happen in marketing strategy. We hold these truths to be self-evident: that all customers are born free, that they are endowed by the market with innate abilities to relate, to converse and and to transact — on [...]

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Social Media – How to Use it for Business Success

April 22, 2009

I had planned to write a post about Social Media but then I saw Jason Baer’s presentation on Slideshare: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands. I recommend you take a look. My one disagreement with Jason’s point of view is that it is Mass Media. It is no [...]

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