Relationship Marketing

Warning: Marketing Creationists Beware
Marketing Evolution is Real

September 18, 2008

@JohnMorton sent a tweet from the OMMA conference in NY.  He reported, “OMMA: the interruption/disruption model of advertising is coming to an end.”  Nice to know.  Except, it’s something that has been happening for ten years or more. Marketing Evolution Five years ago, we developed the point of view on the evolution of marketing pictured [...]

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Is it Customer Relationship Management or Customer Relationship Marketing

September 2, 2008

What does the “M” in CRM stand for? Is it customer relationship marketing or management? Traditionally it meant Management, as in Customer Relationship Management.  I hate this.  It’s an anachronism from the CRM boom in the ’90s.  Big software companies like Oracle, ePiphany, IBM, sold CRM software to companies that wanted to manage customers. There [...]

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Customer Relationship Marketing – 5 Guide Posts

August 8, 2008

Customer Relationship Marketing is hard. It’s confusing. “They didn’t teach me any of this in B’school.” Let me help. I’ve done it before. Many times actually. When you develop a Customer Relationship Marketing (CRM) strategy there are five guide posts to keep in mind. Each is a subject in its own right so this will [...]

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