Relationship Marketing

Relationship Marketing – Do Twitter and Facebook Make Sense for You?

March 10, 2010

Last week I wrote about an approach to relationship marketing, Hub and Spoke: A Customer Marketing Strategy for the Rest of Us, that even the smallest business can use. Two of the most commonly used and least understood spokes, or tactics, in this approach to relationship marketing are Twitter and Facebook.

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CitiBank and Relationship Marketing – A Missed Opportunity

March 8, 2010

Relationship marketing is a big opportunity for businesses that is often overlooked. You can use this to your advantage by being the company or brand that recognizes the power of relationship marketing and uses it for competitive advantage. This morning The Ad Contrarian took a swipe at CitiBank Marketing for their foray into Social Media. Apparently [...]

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Customers are Important

February 25, 2010

I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability.  Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy. Customers Are Important View more presentations from James Hipkin.

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