January 28, 2009 I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]
Read the full article → January 7, 2009 The Three Little Pigs of nursery rhyme fame can teach us a lot about writing recommendations. Specifically, the third little pig knew that a building without structure was destined to fail. A solid structure allows your recommendation to stand up to pressure; what are you recommending, what information is needed to understand the recommendation, why [...]
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