Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in  Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]

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What the Three Pigs Can Teach Us
About Writing Recommendations

January 7, 2009

The Three Little Pigs of nursery rhyme fame can teach us a lot about writing  recommendations. Specifically, the third little pig knew that a building without structure was destined to fail. A solid structure allows your recommendation to stand up to pressure; what are you recommending, what information is needed to understand the recommendation, why [...]

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Effective Business Communication – Presentations

January 5, 2009

Effective presentations, presentations that sell have three things in common: A clear over arching message or Thread of Steel; Slides that make one point, that answer the “So What?” question; and An understanding that the audience is buying what you are selling not the PowerPoint presentation. Use these tips to help you write your next [...]

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