Social Media

How Small Businesses Can Use Social Media to Build Customer Loyalty

August 28, 2009

Customer loyalty is a key aspect of sustained, profitable growth. Spending valuable resources to acquire new customers just to replace customer attrition is an expensive, zero-sum game. Social media is the new shiny thing, lots of talk (noise) about it in the trade press, and some companies, like Best Buy, Ford, Southwest Airlines and Dell, [...]

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Social Media – How to Use it for Business Success

April 22, 2009

I had planned to write a post about Social Media but then I saw Jason Baer’s presentation on Slideshare: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands. I recommend you take a look. My one disagreement with Jason’s point of view is that it is Mass Media. It is no [...]

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Are You Suffering from Social Media Myopia?

February 23, 2009

I am frustrated by the fixation, especially among its advocates, on Social Media as the next great marketing channel. I have news for you, consumers aren’t nearly as interested in marketing as you are. That doesn’t mean they never get involved; their interest ebbs and flows with their need. And it’s not that Social Media [...]

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