November 1, 2010 I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin. Artists don’t think outside the box, because outside the box there’s a vacuum. Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imagining the box you are in, the market where [...]
Read the full article → February 22, 2010 I have a number of what I call bottom drawer clients. These are usually small projects, projects you can fit in a bottom drawer, for very small businesses without a lot of resources. I don’t make much from these clients but I learn a lot working with them, so it’s not completely gratuitous, and they [...]
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