July 9, 2009
We write about customer loyalty and how to use marketing to affect customer relationships a lot but there is another way to influence customer loyalty: your employees. Employees are on the front line with customers and how they feel about your company, about the work they are doing, has a profound impact on the message [...]
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June 25, 2009
Business innovation is a right-brain activity. Scary stuff for all you left brain folks but I’m afraid it’s true. But don’t worry. We all have right-brain capabilities. Daniel Pink writes about this in A Whole New Mind. All you need to do is isolate the left brain to take it out of the mix and [...]
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