Website Strategy

How to Take Advantage of Relationship Moments

April 27, 2009

Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]

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3 Kinds of Websites and
How They Support Your Business

January 30, 2009

An effective websites is a very important part of a business’s marketing toolbox.  It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]

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Landing Page
Best Practices

January 28, 2009

I use the following presentation of landing page best practices to dissuade clients from doing the long list of things they are sure will improve their landing pages. You can find a more detailed explanation of many of these best practices in  Steve Krug’s book, Don’t Make Me Think. I recommend you read it. You [...]

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