May 2, 2011 You know the old line about wasting half your advertising budget? Well it doesn’t need to be this way. Use the following five guidelines when working with your ad agency or creative resource and you will get more effective advertising:
Read the full article → May 27, 2010 An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting, that keep missing this fundamental point — [...]
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