December 22, 2008 Beth Harte, who blogs about marketing in The Harte of Marketing, who I respect immensely, recently wrote about Social Media rulesin her post, “Who Made the Social Media Rules?.” She made the statement, “As marketers it’s our nature to test, test again and re-test…and to push the limits.” Unfortunately my experience has been the opposite. [...]
Read the full article → October 16, 2008 A lot of small businesses use Direct Mail marketing. But, is it the right tactic for your small business? It can be, but Direct Mail is not as easy to execute successfully as you think it is. Sure, it’s easy to put a flier in an envelope, pay for postage, and off it goes. All [...]
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