June 28, 2011 My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status: Solution to price competition is to develop a: 1. Differentiated offer 2. Differentiated delivery 3. Differentiated image (It is these three that differentiate the successful from the me-too’s!) His intent, stated later in the thread, was, …to help [...]
Read the full article → July 13, 2010 Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success. From the May 26th edition of AdAge: Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history [...]
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