CRM

How to Avoid “Warm and Fuzzy” Relationship Marketing

May 4, 2009

Each Friday, for the past three weeks, Deb Rapacz* has posed a relationship marketing power question and explored its implications. Last Friday we published Is the era of warm and fuzzy relationship marketing DEAD? Today I provide some quick tips on how the insights in Deb’s post can help your business; some some hip shots [...]

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Is the era of warm and fuzzy relationship marketing DEAD?

May 1, 2009

Each Friday, for the past three weeks, Deb Rapacz* has posed a relationship marketing power question and explored its implications. On the following Monday I provided some quick tips, some hip shots on how to use the insights in Deb’s post to help your business. This is the third post in the series. From auditing [...]

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How to Take Advantage of Relationship Moments

April 27, 2009

Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]

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