September 28, 2009 Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand. – Chinese Proverb Your marketing communication is much more likely to be effective if your target consumer finds the advertising relevant and engaging. For example, this pair of transit posters (The picture was taken with my iPhone in a BART Station last year [...]
Read the full article → January 12, 2010 Effective advertising creates value for both the advertiser and the consumer. For the advertiser, an expensive, high-production-value ad that doesn’t work is not creating value. For consumers, a highly entertaining ad that doesn’t provide meaningful information about the product or service doesn’t create value either. Both might well be a lot of fun but neither [...]
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