November 16, 2009 In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]
Read the full article → May 21, 2009 Every single business, regardless of what category it competes in, needs business innovation to stay competitive. This means you need to take risks, you need to experiment. Thomas Edison tried over 6,000 combination before he discovered “a filament of carbon of high resistance,” which made the light bulb possible. But, if you are experimenting with [...]
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