November 16, 2009 In most organizations business innovation is seen as “risky” behavior. For example, I’m on the Advisory Board of MaxPoint Interactive, an online advertising start-up. They developed a geo targeting technology for banner ads that’s 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular. I’m using [...]
Read the full article → October 22, 2009 Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in the Q&A was the relationship between the Sales and [...]
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