January 5, 2009 Effective presentations, presentations that sell have three things in common: A clear over arching message or Thread of Steel; Slides that make one point, that answer the “So What?” question; and An understanding that the audience is buying what you are selling not the PowerPoint presentation. Use these tips to help you write your next [...]
Read the full article → May 26, 2009 Are you in the business of selling ideas? A boss once told me two things. When you are selling ideas: “Make it easy to buy.” and “Take yes for an answer.” Simple and sage advice. Here are five ways you can improve your success selling ideas. Five thoughts / guidelines / principles, five Hip Shots [...]
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