May 16, 2011 I worked with a CMO twelve years ago who complained about the changing marketing environment he was forced to deal with. “It’s so complicated I just don’t know what the right decision is most of the time.” Take note, this was twelve years ago. Marketing in general, and Relationship Marketing in particular, is a whole [...]
Read the full article → September 10, 2010 This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council. The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and there’s an amount of festivity. The [...]
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