October 28, 2010 With most products and services competing in largely parity landscapes, the relationship a brand, product or service has with its customers is often its only competitive differentiation. Said another way, businesses with strong customer relationships usually lead their categories. That’s because the economics of relationship marketing are compelling; there are five sources of revenue from [...]
Read the full article → April 27, 2009 Last Friday Deb Rapacz contributed another Relationship Marketing Power Question: Are You Wasting Relationship Moments. As with previous posts in this series I will respond with some quick tips on how to use the ideas in Deb’s post in your business. The Relationship Marketing Matrix pictured above was developed ten years ago when I worked [...]
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