June 28, 2011 My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status: Solution to price competition is to develop a: 1. Differentiated offer 2. Differentiated delivery 3. Differentiated image (It is these three that differentiate the successful from the me-too’s!) His intent, stated later in the thread, was, …to help [...]
Read the full article → May 16, 2011 I worked with a CMO twelve years ago who complained about the changing marketing environment he was forced to deal with. “It’s so complicated I just don’t know what the right decision is most of the time.” Take note, this was twelve years ago. Marketing in general, and Relationship Marketing in particular, is a whole [...]
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