Marketing Strategy

Three Steps to Being a Successful Entrepreneur

June 29, 2010

I often find my self helping people who want to be successful entrepreneurs, people with an “idea.” When we sit down, it comes as a surprise when I tell them having an idea is the easy part. Ideas, they’re a dime a dozen. Lots of them out there. I probably have two or three a [...]

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If You Don’t Know Where You’re Going, Any Road Will Do

May 27, 2010

An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting, that keep missing this fundamental point — [...]

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Stimulating Business Growth with a Three Legged Stool

May 6, 2010

Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy. But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the same request consistently, “We’re doing fine but growth has stalled. [...]

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