Online Marketing

Social Media – How to Use it for Business Success

April 22, 2009

I had planned to write a post about Social Media but then I saw Jason Baer’s presentation on Slideshare: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands. I recommend you take a look. My one disagreement with Jason’s point of view is that it is Mass Media. It is no [...]

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Effective Online Marketing – Are You Panning for Gold?

March 3, 2009

You don’t have to look very hard here in San Francisco to see gold mining’s influence.  During the Gold Rush of 1849 hundreds of thousands of men, and some intrepid women, came to San Francisco seeking their fortune. What they found, when they reached the gold fields, was back-breaking work. A miner used a pan [...]

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3 Kinds of Websites and
How They Support Your Business

January 30, 2009

An effective websites is a very important part of a business’s marketing toolbox.  It is the de facto face of the business, and are often even more important that the business’s physical location. Even for a traditional business, a business that has locations or sells through traditional distribution channels, an effective website is key. But, [...]

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