JTH Consulting – For Growth from Improved Customer Marketing, Business and Marketing Strategy, and Customer Relationship Marketing
Surrounded by logic but short of ideas?
Does your marketing need a different perspective?
Is your business model in need of refreshing?
Is your web site a disaster?
Are your best customers leaving for a better offer?
Working with JTH Consulting, you’ll gain a perspective on your business challenges that’s both fresh and grounded by 25+ years of practical experience. We’re comfortable talking to the C-level but not afraid to get our hands dirty.
Call us for insightful ideas that generate results.
Business and Marketing Strategy
Does your team push back, do they question what you do and decide, do they challenge the status quo? Probably not, and if they do, it’s from the close-in perspective of their day-to-day operations roles.
The rules have changed. The economy has changed. Marketing has changed. But have you changed your marketing strategy? The simple truth is, “What got you here, won’t get you there.” Is your current strategy going to support future growth?
JTH Consulting has over 25 years experience in business to consumer marketing and advertising. This includes consumer products, durables and services in Canada, Europe and the United States. We will push back, we will bring fresh thinking to your business and marketing, so if that’s what you are looking for give us a call.
Customer Relationship Marketing
Customers are the foundation of a successful business. Best Customers, the customers that provide the majority of sales and profit are the cornerstones of the foundation. Do you really know who they are and what they want?
Often, doom-and-gloom newbie entrepreneurs don`t see the importance of marketing tactics and lose potential customers making excuses like “My customers are horrible!”, “This way works for someone else, not me!”, “I`ve got 10 sales, I`ll take a vacation!”. When the truth is lying deeply under the bad strategy of business writing because the boss decided to save some money on professional custom writing service.
Best Customer Analysis
An in depth investigation of your best customers: who they are, what they think, and how you can serve them better. Based in behavioral data, and supported by research, the findings are highly reliable and actionable.
Relationship Marketing Strategy
An effective relationship marketing strategy brings incremental value to every customer interaction opportunity. Value for your business and value for your customers. And a relationship marketing strategy, when developed with customer value in mind, is generally less expensive than “let have a loyalty program.”
Marketing Communication Strategy
With the explosion of new marketing communication channels and the shifting media landscape having a marketing communication strategy has become even more important. Balancing the role of advertising, direct marketing, sales promotion, social media, etc. requires perspective and experience and can make the difference between an effective growth strategy or a black hole for money.
Relationship Marketing Principle
Would you like double digit growth? Understanding your best customers and the 5 Relationship Marketing Principles will get you there. This presentation is an entertaining discussion of why best customers are so important and how you can use relationship marketing principles to maximize growth by creating added vale for them.
Social Media – 7 Steps to Success
A two-part presentation on Social Media. The first part describes what Social Media is and what it is not. The second part presents the 7 steps a marketer should follow for success using Social Media.